I will install facebook pixel in wordpress

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Facebook used to have a custom audience pixel for retargeting website visitors, and conversion pixels for tracking website conversions such as sales. While each advertising account had only one custom audience pixel, you could create many conversion pixels—one for each web page you wanted to track conversions on.

Installation of facebook pixel tracking script on your website.

Configuring up to 5 events Goals with Funnel Steps 

This will help you understand the value of your site and determine where you might be losing users throughout the conversion funnel.

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