Monday, August 27, 2018

I will visualize webpage visitor behavior with a heat map

I will visualize webpage visitor behavior with a heat map












About:

Overview:
This is a data visualization of your visitors on a specific webpage...the heat map will show where visitors are clicking on the page. The more visitors click in one area, the the color of the area changes, creating a heat map...This is an invaluable tool in understanding where visitors are going from a specific page, offering the insight to make improvements to the webpage design. 

Example:

Perhaps you are offering a 50% sale on a product and want to promote the sale. So, you placed a big banner on the bottom half of the page. Yet, the heat map shows a majority of the visitors are not scrolling down, but their attention is drawn to the menu at the top and the visitors are clicking on the menu...this would indicate that the big banner for the 50% off sale is either not grabbing the visitors attention, is too far down on the page, being overshadowed by another portion of the page, etc...

Gig Specifics:
I will deliver-
-1 Heat Map =1 webpage (not a website, but a webpage) 
-$5 per webpage to add additional pages
-At least one recommendation based on my own analysis
-A Visitor Sample Size of up to 1,000 (can decrease sample size to speed up delivery) 

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